About Me

My photo
Monroe, Ohio, United States
Began my photography career as most people do...the highschool yearbook. Upon graduation I attended the US Naval Photography School in Pensacola Fla. After getting a qualification in basic photography and then later attending their Portrait School,was assigned to a military operation. Experiences included USO photography for Bob Hope, Brooke Shields, Kathy Lee Crosby and Wayne Newton.Have also had the opportunity for travel assignments to places such as Beruit, Israel, Africa, Australia, Brazil, Italy, Spain and England. Upon exiting the Navy in 1984,opened up a Tanning Salon and Health Club in Oxford,Ohio and began photographing weddings, all as a vehicle to fund my way through college. I enjoy travel, sports photography, special event and Cincinnati Reds photography. I am frequently contracted as a sports photographer by parents, sports teams, and organizations,throughout the Cincinnati and Dayton, Ohio areas, to provide the highest quality sports photography, both on an individual and team basis.

September 27, 2012

Awkward Small Town Newspaper Photos

 I always get a kick out of my old hometown newspaper and the photos that they choose for publication for game coverage.

This latest came from a south western Ohio newspaper that has never had any idea of what a good sports action photo actually is.

While I admit, I have seen a few incredible captures in their sports photography section, they are few and far between.

Most of the time, I am asking myself...WHAT WERE THEY THINKING? (When the editor chose to publish the photo)

Look, I will admit, I am not the "Worlds Greatest Photographer". The fact is, that there is always someone better. In fact, I always say that the secret to being a "Great" photographer, is in knowing what to delete.

This shot violates two of the basic rules for good sports photography, especially with a local news paper.

1) It has to tell a story. I'm not really sure what is going on here. It looks like the photographer was so thrilled to get a "Stop Action" shot, that he thought...THIS IS THE ONE!

2) It has to be flattering to the home town team.....no explanation really needed on this one.

The following is another example of a poor and unflattering picture to the subject.

Volleyball is not easy to shoot, but this photographer MUST have had a better image in the camera!

I posted a couple of women's soccer shots that I did a couple of years ago for Monroe High School. as an example of the points I was making of the previous soccer sports action photos.

Both of the photos are crisp, clear, properly exposed and tell a story, for the sake of reporting on the game.

I've been doing sports photography in Ohio for several years now. Every picture I post or present, I always ask the question, "Would I want that framed and up on my wall, if that were my kid.?"

Posted by Monroe Ohio photographer Vincent Rush, Cincinnati Sports Photography and Dayton Sports Photography of Monroe Ohio. Vince Rush can be contacted by phone at (877) 858-6295 or by email at vrush@rushintl.com or visit http://CincinnatiSportsPhotography.com

September 26, 2012

Possibly the Scariest 8th Grade Football Player Ever

 Jarnell Stokes is a 6-foot-8, 270 pound basketball player at the University of Tennessee. He was an All-SEC freshman last year. At only 18, there's a good chance Stokes still has some growing to. You know, maybe adding that freshman 45 we all get.

For his sake, here's hoping Jarnell keeps growing, because it looks like his little brother Isaiah is on his way to being the big man of the family.

Isaiah is in 8th grade and currently stands at 6-foot-7, 225 pounds. From the photo, you can see Isaiah has a slight height and weight advantage over other players in his football league.

This is photographic evidence supporting the existence of a real-life man-child. Half man, half boy, 100% a college athletics recruiter's dream, Isaiah Stokes will undoubtedly make some academic institution a lot of money in the very near future, playing a yet to be determined sport.

The only thing that can be said with any certainty is that exactly zero dollars of the revenue generated off of Isaiah will go to Isaiah.

Re-Posted by Monroe Ohio photographer Vincent Rush, Cincinnati Sports Photography and Dayton Sports Photography of Monroe Ohio. Vince Rush can be contacted by phone at (877) 858-6295 or by email at vrush@rushintl.com or visit http://CincinnatiSportsPhotography.comCincinnatiSportsPhotography.com Check out my about.me profile!

September 25, 2012

The Marketing Mindset of High Growth Business Leaders

 Valley View Spartans Football by Dayton Sports Photographer Vincent Rush

Marketing is often misconstrued as little more than advertising – lots of brands jumping up and down and shouting as they try to grab potential customers’ attention. Done right however, marketing will cover every touch point of your business from raising brand awareness (where advertising is often a good tool), to activities that develop trust, drive trial, encourage repeat sales and incentivize them to tell their friends about you.

The key is to create a strong marketing strategy, and the starting point for building such a strategy is to challenge the way you might think of marketing and develop a marketing mindset as part of your business culture.

Think of marketing as everything that touches your customer

One of the biggest challenges facing any CEO wanting to use marketing to grow their business is the fragmentation within the industry, which makes it difficult to navigate successfully, especially with limited budgets. As a result, marketing often ends up consigned to pockets of unaligned activities that fail to deliver their full potential.

Instead as a founder, business owner or appointed marketing person you need to become the linchpin that holds it all together.  PR, branding, advertising, social media, content marketing… they are all just some in a long list of potential marketing activities that can be implemented to your advantage. But it is vital to think of them as being under one umbrella of ‘marketing’ so that everything talks to your customer in the same way; if you don’t the messages gets confused and diluted.

The most successful customer–centric businesses broaden this principle even further and look at every part of the business that comes into contact with their customer.

The passion and knowledge (or lack thereof) which your staff shows for your business and brand are often the customers first in-person interaction and form the front line of your marketing strategy- first impressions really do count!

By thinking of these areas as being under the same marketing umbrella it will make it easier for you to define what should be done and said to customers at every touch point. If you want some inspiration, think Virgin Atlantic, think Zappos, think Apple– they work to make every contact with the customer a good one and the result is loyalty.

Make every business decision with your customer in mind

Those founders, CEOs and managers who actively encourage and embrace a marketing mindset within their teams have the ability to not only understand their customers but also identify new opportunities to grow their business and achieve that all important 20% year on year growth that is the hallmark of a high growth business.

To have a truly customer-centric business mindset there first needs to be a very clear picture of exactly who you are talking to. How succinctly can you describe your customer? Where do they live? Where do they shop? What do they do? What do they read and watch? Who influences them? Can you get a clear mental picture of them as one person? Build your customer profile and that picture can be used to guide the fundamental decisions in your business.

A great example of this customer-centric business approach is five year old Moma breakfasts – founded by Tom Mercer. Tom knew that the fundamental business decision he faced was in understanding where to sell his healthy on-the-go breakfasts and that to do this he needed to get in the mind of his target customers.  He was clear that his new product was all about solving the hunger pains of busy rushed commuters – so he refused to launch the brand until he got his first stall at the end of the platform concourse at Waterloo station – exactly where his hungry commuters were.

Be bold about your brand

Every successful business will get copied in one form or another. That is why business leaders with a strong marketing mindset create brands – not just products. If you create a brand that means something to people…with values, and an identity…competitors will be deterred from copying you and customers will have a reason to stay with you.

Innocent drinks for instance have seen a multitude of competitors entering their market, including many lower priced supermarket versions. But they continue to grow – both in the UK and by expanding into new international markets. Fundamentally, this is down to that brand personality that lives on those little bottles and in everything they do which drives an emotional attraction in that three second decision at the chiller.

The reality is that a brand is so much more than a logo. The most powerful brands mean something to people; they have values and are emotionally attractive to their target audiences. This first starts by identifying what you want your brand to stand for, and what it should stand for to be compelling to your target customers. These questions begin to force decisions about what you want to mean to your target audience. Once you are clear on what you want to mean – you can build a marketing plan to start saying it.

Remain wholeheartedly focused on the end goal

One of the biggest challenges of managing marketing in an ambitious business is the wealth of options open to you – and the confusion they cause. Plus when faced with exciting marketing ideas, new technologies, and a limited budget, it is easy to become distracted and want to try everything. This is when businesses into the trap of being execution led – rather than objectives led – leading to stretched resource, wasted money and sometimes disappointing results.

Starting out with a clear idea of what you want to achieve is key to avoiding these pitfalls. So, before you do anything, first assess what you want to achieve, or where you want to get to: If you want more people to know about you, that is about driving awareness; if you want people to try you out, that is driving trial; or if you want your current customers to buy more, it is all about driving frequency.  But only by creating a business culture where all the business leaders are constantly reviewing actions and progress versus what you want to achieve with your marketing can you keep the business on track to deliver results.

Spot your growth opportunities with a marketing mindset

Any business can look across at the competition and copy what they are doing well. Far fewer have the skill to see the competitions’ weaknesses, understand what customers truly want, and deliver a compelling solution. This ability to recognize opportunity is a key trait of a growth business and of a leader with a strategic vision. The success of the likes of Steve Jobs or Michael Dell rests in their fundamental belief that the purpose of business is to better serve your customer –the very essence of a marketing mindset.

Written by Christina Richardson on Friday, 21 September 2012

Posted by Monroe Ohio photographer Vincent Rush, Cincinnati Sports Photography and Dayton Sports Photography of Monroe Ohio. Vince Rush can be contacted by phone at (877) 858-6295 or by email at vrush@rushintl.com or visit http://CincinnatiSportsPhotography.com Check out my about.me profile!